Oculus Rift Consumer Price Around $300, But Founder Wishes It Was Free
Image courtesy of: Oculus
The next version of Oculus Rift is expected to be shown in the middle of January 2014, but consumers have already been wondering what they should expect to pay for the product. They have recently been able to get the funding that they needed, and this has caused them to begin talking price.
It has been said that they will begin the Oculus Rift consumer price to be set around $300, but is this too much, or too little? Let’s take a closer look into it and decide just how fair of a price this actually is.
The Oculus Rift Should Deliver an Impressive Experience for Gamers
First and foremost, they are expecting the Oculus Rift to deliver one of the most impressive experiences that gamers have ever been able to get out of a video game. It is going to change the virtual reality industry, and with $16 million in outside funding and $2.4 million from their initial Kickstarter campaign, it is easy to see why this should be such a huge project! They continue to have other funding coming in left and right as well.
What CEO Brandon Iribe Says About the Price
In a recent interview, Brandon Iribe said, “The lower the price point, the wider the audience. We have all kinds of fantasy ideas. We’d love it to be free one day, so how do we get it as close to free as possible? Obviously, it won’t be that in the beginning. We’re targeting the $300 price point right now but there’s the potential that it could get much less expensive with a few different relationships and strategies.”
Did we hear that right? They wish that it could be free? That doesn’t make too much sense for the business-minded person, but for someone that really just wants to make a difference in the VR gaming industry – it makes total sense.
Is $300 Fair?
So, just how fair is $300 for the Oculus Rift? It is easy to see that $300 would be around the average cost of a gaming system, but not really at the start-up price. After all, many of the newer gaming consoles hit the market at much higher prices. That is really low in comparison, but if they are able to bring it out at just $300, it would definitely be a fair price to pay! I would sure pay it, because it looks like it is going to be an awesome gaming tool.
Is a Lower Price in the Future?
Now, you have to consider the fact that the gaming systems will usually go down in price after they first hit the market. This is because they have to correct their prices once they get over the initial launching period. This allows them to see what will work for them, and have a little room for change. It is better to have to bring your prices down than to raise them in the future.