Oculus VR is poised to change the gaming industry perhaps in the biggest and most earth-shattering way since the introduction of video games back in the 1970s with their new Oculus Rift immersive virtual reality headset.

Virtual reality, it seems, is close to becoming a real reality with the help of this and similar (and complementary) technologies being developed all over the world.

Oculus VR just filed an interesting trademark with the US Patent and Trademark Office, which means even bigger things for VR developers: RiftCon. It’s an exhibition devoted solely to all things pertaining to the burgeoning world of virtual reality.

The file for the RiftCon Trademark was received by the US Patent Office on February 14. It comes with this tantalizing description:

“Organizing exhibitions for cultural, educational, or entertainment purposes; organizing exhibitions in the fields of interactive entertainment, virtual reality, consumer electronics, and video game entertainment industries for cultural or educational purposes; entertainment services, namely, arranging and conducting of competitions to encourage use and development of interactive entertainment, virtual reality, consumer electronics, and video game entertainment software and hardware.”

Oculus Rift has been making its round of the regular old technology, gaming, and virtual reality-related conventions already in existence, and has already made something of a name for itself as the head horse in the ongoing race to make a commercially-viable virtual reality system. The company, the headset, and the founder, Palmer Luckey, have been all over the world promoting the product over the past two years, and they’ve got the hype seemingly about as high as it will go.

But now it looks like the company is ready to take over and host its own conventions.

Those who have an early chance to step into the limitless world of virtual reality with one of the Oculus Rift prototypes that have been making the gamer and developer convention rounds the past couple of years, seem to all agree and share the excitement that the Rift experience is amazing and the technology is finally here. The design just keeps getting better, and at the recent 2014 CES conference, Oculus VR showed off their new prototype, called ‘Crystal Cove’ featuring a new form factor, a 1080 pixel AMOLED screen, and a new external camera for tracking the user’s head movements more accurately.

The ‘Crystal Cove’ marks a major milestone for both the headset and the startup virtual reality company, mostly because of what it did for latency within the system. Many prior prototypes had a latency of around 60-70 milliseconds. The company has since reduced that down to about 30 milliseconds. That may not seem like much until you hear two words: motion sickness. It’s been the scourge of virtual reality systems everywhere, but Oculus VR seems to finally have designed something fast enough to break that barrier once and for all.

The company has said several times that nobody in the consumer world gets an Oculus VR until they get the latency down to below 20 milliseconds, finally quashing any risk of motion sickness at all.

With the trademark filing for RiftCon, Oculus appears confident they’re getting pretty close.