Today, it was revealed that Facebook’s Head of Consumer Marketing, Rebecca Van Dyck, has now been appointed to lead the marketing efforts at Oculus, as the company’s new Chief Marketing Officer (CMO). She will take over the role of Elizabeth Hamren, who left Oculus to join Microsoft’s mixed reality team back in April.

Before joining Oculus, Van Dyck worked as the global head of consumer and brand marketing at Facebook since 2012. Prior to that, she held a similar role as the CMO at Levi Strauss & Co., and also as a senior marketing director at Apple, where she worked on the consumer launches of the immensely popular iPhone, iPad, iPod, and iTunes.

Van Dyck brings her extensive knowledge of consumer brand marketing and management experience to Oculus, where she will spearhead the company’s marketing efforts and help drive widespread adoption of Oculus’ virtual reality products to consumers around the world.

“I’m super excited to announce that I will be rejoining my Facebook family after 6 months away! Starting next week (September 5th), I’ll be the new Chief Marketing Officer for the Oculus team,” Van Dyck said in her post on Facebook.

“Oculus’ virtual reality technology aims to serve Facebook’s mission of ‘bringing the world closer together’ and I’m thrilled to be a part of advancing this mission and advancing virtual reality with all of its zillions of possible incarnations. I can’t wait to dive in and help bring some of world’s most innovative tech products to people across the globe.”

Van Dyke will certainly play a key role in her new position at Oculus that will likely face some challenges along the way, as the company strategically aims to expand the size of its Rift user base and push its virtual reality products to consumers beyond just hardcore gamers and enthusiasts in a highly-competitive, growing VR global market.

We hope to get some major updates on the company’s current and future virtual reality plans, including the latest developments on its much-anticipated standalone headset at the OC4 conference taking place this October.