Image Image Image Image Image Image Image Image Image Image

Oculus VR News | July 16, 2024

Scroll to top


Oculus Rift Aims to be 'Affordable', and Not a 'Rich Person's Toy', says Creator

Oculus Rift Affordable Price

Image courtesy of: Ashley Cristal


With the anticipated release of the Oculus Rift slowly approaching one of the biggest questions that people have been wondering is, how much the consumer version of the Oculus Rift is going to cost.

In a recent interview with GamesIndustry International, Oculus VR founder, and creator Palmer Luckey gives some insight into how the company is determining the price.

“Price is to be determined but what I’ve always said is that if VR isn’t affordable it might as well not exist for most people. We’re not looking to make a rich person’s toy, we’re not looking to make a research tool,” Luckey said to GamesIndustry International. “We want to make a consumer VR headset that pretty much anyone can afford.”

Back in July, Oculus VR CEO Brendan Iribe said that the company is targeting a $300 consumer price point for the Oculus Rift. This is currently the same price that is being offered for the development kit version. Deciding on the final price is going to be a very delicate balance to make sure that the Oculus Rift not only appeals to gamer enthusiasts, but also to the mainstream public. The goal is to get the headset to as many people as possible, and with the right relationships and strategies in place, there is potential that the target price could possibly be even less expensive. The company would hopefully like to see the Oculus Rift one day become free, potentially through subsidized offers.

The competition for the Oculus Rift could soon be gearing up for serious battle, as other VR headsets begin to emerge for the opportunity to claim the title of the public’s choice for total virtual immersion. Sony is rumored to showcase its own VR headset for the Playstation 4 later this month at the 2014 Game Developers Conference.